RIP J/WT, Y&R: WPP announces mega merger of agency brands
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Read MoreMerged as one, but twice as good? Let’s hold off on writing VML’s obit
Despite industry watchers bemoaning the so-called demise of JWT and VMLY&R, WPP seemingly has a game plan rooted in growth and efficiency.
Read MoreWPP’s Mega Mergers Under Mark Read
Mark Read has been systematically restructuring WPP since 2018. VML is now the legacy carrier of all these agencies.
Read MoreMerger at WPP: Is consolidation the key to move forward?
Several industry leaders found the merger of Wunderman Thompson and VMLY&R as VML as the need of the hour.
Read MoreWunderman Thompson and VMLY&R merged to create VML; operational from Jan 2024
VML will be operational from 1 January 2024.
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