Sachin Tendulkar became the brand ambassador of Paytm, small traders listened


  • Paytm First Games named Sachin Tendulkar as its brand ambassador
  • CAIT expresses its opposition by writing a letter to Sachin
  • Chinese firm Alibaba’s funding in Paytm First Games

new Delhi
Paytm First Games (PFG), a subsidiary of monetary know-how sector Paytm, has appointed former Indian cricketer Sachin Tendulkar as its brand ambassador. Paytm mentioned in an announcement on Tuesday that Sachin is a well-liked identify amongst billions of cricket lovers. He can play an necessary function in creating consciousness about thrilling fantasy sports activities in the nation. Not solely fantasy cricket, he also can assist PFG popularize different sports activities like kabaddi, soccer and basketball amongst folks.

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But the nation’s small businessmen have opposed this and requested Sachin to rethink his choice. The Confederation of All India Traders (CAIT), an affiliation of small traders in the nation, has written a letter to Sachin expressing his opposition to this. CAIT nationwide basic secretary Praveen Khandelwal has mentioned in a letter to Sachin that his choice has prompted outrage in the nation as a result of the firm that has made you the brand ambassador is investing in China firm Alibaba. Paytm First Games is the three way partnership of Paytm and Alibaba’s firm AG Tech.

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Request to rethink the choice
Khandelwal mentioned that China has brutally killed 20 of our troopers and is repeatedly displaying aggression on the border. In such a scenario, you accepted to be the brand ambassador of a Chinese-invested firm, which is in opposition to the sentiments of the folks of the nation. It is past comprehension how in style gamers such as you failed to know the pulse of the nation. You are requested to kindly rethink your choice and decline this supply. This will ship a powerful message to China that on this tough time you’re standing with the nation.

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